Tricia Sunders Joins United Way as Chief Development Officer

Sunders will lead growth strategies to expand the organization’s philanthropic efforts
October 30, 2024

News Release
Contact: [email protected]

CINCINNATI (Oct. 30, 2024) - United Way of Greater Cincinnati (UWGC) is pleased to announce that Tricia Sunders has joined the organization as Chief Development Officer, effective Sept. 9, 2024.  In this role, Sunders will lead growth strategies to expand the organization’s philanthropic efforts, focusing on developing strategic relationships with individual and institutional donors.

Sunders brings more than 15 years of experience in the nonprofit sector, most recently serving with the American Heart Association as Associate Vice President of Development where she led numerous successful fundraising initiatives. Additionally, Tricia served as Development Officer of Corporate Relations at Habitat for Humanity of Greater Cincinnati.

Tricia Sunders, Chief Development Officer
Tricia Sunders, Chief Development Officer, United Way of Greater Cincinnati

Her extensive background also includes the role of President for the Association of Fundraising Professionals in 2019, and she remains an active member of the organization today. Sunders will leverage her expertise to guide UWGC’s development team and support UWGC’s mission to enable economic mobility and well-being across Greater Cincinnati communities.

“We are thrilled to welcome Tricia to United Way of Greater Cincinnati,” said Moira Weir, President and CEO of UWGC. “With her wealth of experience and passion for community-focused work, Tricia brings fresh perspectives to our revenue growth and diversification strategies. Her leadership will be invaluable as we continue to engage our donors and community partners in ways that drive lasting impact.”

As Chief Development Officer, Sunders will oversee the planning, implementation, and management of UWGC’s fundraising efforts to support key community initiatives, including Educational Success, Financial Empowerment, and Housing Security. By enhancing revenue and strengthening donor relationships, Sunders will support UWGC’s commitment to providing immediate relief and sustainable solutions for individuals and families in Greater Cincinnati facing complex economic and social challenges.

“I am truly honored to spearhead United Way’s development efforts,” said Sunders. “I look forward to collaborating with our community leaders and philanthropic partners to generate vital funds that will support our essential initiatives and empower our communities.”

A registered 501(c)(3) nonprofit organization, UWGC is focused on driving economic mobility and well-being in communities across the region.  Through targeted community investments, policy advocacy, and direct services, UWGC is committed to ensuring that today’s challenges do not hinder future generations.


About United Way of Greater Cincinnati

United Way of Greater Cincinnati (UWGC) fights for the economic well-being of all people in Greater Cincinnati so our entire community can thrive – now and in the future. Founded in 1915, UWGC is one of the region’s largest nonprofit organizations. It is committed to working alongside policymakers, community partners and donors to promote educational success, financial empowerment and housing security. Learn more about UWGC’s work across nine counties in Ohio, Kentucky and Indiana at UWGC.org. #UnitedWeThrive

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