Community members recently had the opportunity to explore the inner workings of United Way of Greater Cincinnati's 211 Helpline. The behind-the-scenes tour — led by Moira Weir, UWGC President and CEO, and Amy Weber, Chief Impact Officer — provided insights into efforts aimed at supporting our neighbors in times of need.

Attendees heard from United Way staff who handle Helpline calls 24/7, including Care Coordinators Shannon McGuire and Paula McClendon. Shannon, a recent addition to the team, shared her passion for the job and emphasized the impact of every call on individuals' well-being.

"I love being able to touch people's lives through the phone," Shannon said. "Every call is vital, and 211 is a resource that should be known and utilized across our region."

The tour highlighted the growth and modernization of the 211 Helpline, and it underscored an important point: The Helpline is free for people seeking assistance, but it is not free to run. The service relies on community support to continue serving our neighbors, and that is why your support is invaluable.

The tour proceeded through various stops, each revealing a different aspect of 211's operations.

• Care Coordinators were busy providing assistance, ensuring immediate support for people in need. Participants learned about the wide range of critical services offered, from housing and utilities to mental health support and employment services, all delivered with personalized care.

• Dami Akintola, Evaluation Manager, explained how 211 serves as a powerful data hub, providing insights into emerging community needs and trends. By leveraging a data-driven approach, 211 proactively identifies gaps in services and directs resources where they are most needed.

• Paige Jesse, Resources Program Manager, discussed 211's proactive data management practices. These practices ensure the accuracy and relevance of information in collaboration with local agencies, enhancing service delivery so individuals receive tailored and effective assistance.

• Sue Casey-Leininger, Impact Manager, highlighted how 211 operates referral networks, connecting individuals with resources through initiatives like Project LIFT. Insights from 211 data inform strategic priorities, enabling United Way to maximize its impact where it matters most in the community.

The immersive tour showcased the vital role of United Way's 211 Helpline in addressing community needs. And, the dedication and expertise of United Way staff underscored our commitment to providing confidential, compassionate and expert support to everyone seeking assistance.

Your support is crucial to sustain this essential service. Together, we can ensure that everyone in our community has access to the help and resources needed to thrive. Please consider contributing to United Way. Together, we can build a brighter future for all.

United Way of Greater Cincinnati is a registered 501(c)(3) non-profit organization [Tax ID: 31-0537502]. Contributions are tax-deductible to the extent permitted by law.