CINCINNATI, Ohio (November 23, 2021) —

Dear United Way friends,

Thousands of local working families struggle with income stability. Systemic inequities and other barriers beyond their control leave them with shaky foundations, one car repair, high utility bill or illness away from economic turmoil.

Andreah McAdams has been there. Through hard work and perseverance, the single mother of three was hitting her stride prior to 2020, when three separate illnesses caused her to miss substantial time at work and threatened her ability to pay rent.

She turned to Project Lift, a United Way initiative that partners with organizations Greater Cincinnati residents know and trust to help families with emergency needs and long-term economic well-being.

Today, she’s back on track, has her associate degree and is on the path to a bachelor’s degree.

For many hardworking families, complex barriers prevent them from building a solid financial foundation. They know exactly what will make their lives better, they just need someone they trust to guide them.

Project Lift supports families on their journey to financial stability. Project Lift sponsors listen to each families’ challenges, find ways to leverage resources to assist them with short-term needs – rent, food, child care, utilities, transportation, etc. – and provide an ongoing support system as they work to increase their incomes and build long-term economic well-being.

For Andreah, it was not just about the rent. It was about enabling her to stay on track for her associate degree in early childhood education and stopping the cycle of financial instability.

Andreah is just one of 1,100 families helped by Project Lift over the past two years. The learnings from those interactions fuel systemic changes that help all families facing similar challenges. Your support makes this possible.

Project Lift is a winning formula making a true difference. With your future support, we will expand this program to many more families, spurring economic well-being throughout the region.

Sincerely,

Moira Weir
President/CEO
United Way of Greater Cincinnati